5 things to consider before embarking on Store Branding

Hey there,

Its been a while since I've last updated but I wanted to share with you a contributor on my blog which is Ms. Pamy Wong. She is a retail specialist in Retail Architecture and she was recently a guest on the toolkit segment of the BFM radio show.

She was speaking on 5 Things to consider before embarking on store branding and attached is the excerpt of the interview.

1) Name: It defines the type of business you are in.

2) Product / Service: Knowing your product / service in detail will help you to identify the correct target market you should focus your marketing activities and brand towards.

3) Target Market: Identifying your target market will let you know the kind of customers who would want your product/service. There is no such thing as a product / service which is catered to everyone.

4) Place: When choosing a place, it is important to identify the following criteria:
- Traffic movement of the area
- Visibility of your store
- Suitability of the place to match the target market you are going for

5) Concept: Your concept store concept should be act like a billboard on the highway, it should be attract customers interest and ultimately draw them into your store to browse and purchase your products /services.

For those who want to listen to the whole interview, I've attached the link here

For more in depth information. I would strongly recommend you listen to the interview.Take care and Happy BRanding!