Wednesday, July 23, 2008

The Genuine Sushi restaurant (Part 2)


The Genuine Conveyor Belt Sushi Restaurant is back! This time I managed to catch a glimpse of their bunting. Since my last blog post about Sushi Zanmai in April, they are still using the phrase "The Genuine Conveyor Belt Sushi Restaurant".

Curious as I was, I needed to take a look at the writing at the bottom.... here's what it says:


Backed by more than 20 years of experience... Hey! That's interesting.... Imagine seeing this tag line... "
From Japan to Malaysia: bringing you 20 years of great sushi serving experience!" Ok... Its a little rough around the edges but its a stronger marketing position than the "genuine conveyor belt sushi restaurant". However, when I checked their website, there was no mention of where they got their 20 years of experience... marketing 101... have a marketing position which you can back up!!! If they have 20 years of experience, they should put it up on their website. This creates consumer confidence in your brand.

Secondly, whenever you have a bunting, always keep your copy to a minimum... Their current bunting copy may be a little too long. Most of the time, consumers won't stand there to read your copy.

So, there's 2 things to take away from here...

1) Do you best to keep your copy to a minimum in any point of sale material
2) Develop a marketing positioning which makes sense.

till next time... take care.

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