In my line of work with Small and Medium sized businesses, I'm constantly shocked at how little importance is placed in branding. That said, I think one of the basic requirements that all companies should have no matter how big or small is a corporate email and website.
Can you imagine meeting someone for the first time and having look through their contact details only to discover that they do not have a website and the other cardinal sin, a generic email address such as will@gmail.com or alanc@yahoo.com
Now, the first thing that comes to mind my mind when I see this is:
Is this person's business as genuine?
Can you imagine meeting someone for the first time and having look through their contact details only to discover that they do not have a website and the other cardinal sin, a generic email address such as will@gmail.com or alanc@yahoo.com
Now, the first thing that comes to mind my mind when I see this is:
Is this person's business as genuine?
Is he/she going to wind up someday or is he/she here for the long term?
Having a website and proper email will help to establish in your customers mind that you are here for the long term. Bear in mind, this is to provide a psychological relief and to instill a sense of confidence in your client that you are serious in your business.
Having a website and proper email will help to establish in your customers mind that you are here for the long term. Bear in mind, this is to provide a psychological relief and to instill a sense of confidence in your client that you are serious in your business.
Thus, what are you waiting for? Make sure you have a website running and most of all a proper domain email. Branding wise, it will go a long way.
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