Just, What is NOT Marketing???

Many marketing guru’s says that marketing is about consumers, about advertising in any forms (reaching consumers), about placement (distribution avail to consumers), about promotion (allowing consumers to try product), etc… and perhaps, a combination of all the above.

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As mentioned in the above, thence, where does marketing start? In advertising, in placement, in promotion, in packaging & labels, in brand names, etc . . . etc . .

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There appears to be no beginning and if there is no beginning, what then is not or is marketing?

It is my belief that marketing is not advertising, it is not placement, it is not promotion i.e. any gimmicks that induces consumers to know, test, try the product as we are all given to believe.

The gimmicks in my factual appreciation, are all short term & does little to inject positive influence for the product or brand.Therefore, it is important to tackle the fundamental question of...

“What marketing is NOT?”

marketing compatriots, your views please...

S.L. Liew

About the author: The post above is from one of my contributors Mr. Liew Siew Loong. Mr. Liew has been in the marketing field for the last 40 years dealing in FMCG products to food products and even high fashion. To find out more about of his profile, log on to www.viscreative.com