Been thinking about the economy

Hey there, I'm sure you've been reading on the news about the current economic situation. Well, instead to just subscribing to all that doom and gloom I think perhaps we should draw our attention to what this current situation is doing to our businesses.

First and foremost you have to understand, if you believe at this juncture that what's happening now is going to make you go bust you're most certainly correct. Thus a good point to keep in mind here is attitude. Keep that attitude in check. Franklin D. Roosevelt once said during America's Depression that "the only thing we have to fear is fear itself".

In a manner of speaking he's right, if we submit to the paralyzing fear of the times, we'll most likely shock ourselves into doing nothing!

Secondly, I think it important to remember that continuing your marketing efforts is a must at this point. Yes, so times are bad, you don't have much cash flow to carry out much marketing efforts. Instead of worrying how much money / cash flow you have to carry out marketing activities, why not focus on what kind of marketing activities that can be carried out at a low cost. Think guerrilla style marketing.

After all that's said and done, you can't be paralyzed by the current turn of events, instead times like these are probably a call back to real marketing efforts and a cut back from all that advertising which you've probably mistaken as marketing effort. Till next time...