Just, What is NOT Marketing???

Many marketing guru’s says that marketing is about consumers, about advertising in any forms (reaching consumers), about placement (distribution avail to consumers), about promotion (allowing consumers to try product), etc… and perhaps, a combination of all the above.

(Source: www.freedigitalphotos.net)

As mentioned in the above, thence, where does marketing start? In advertising, in placement, in promotion, in packaging & labels, in brand names, etc . . . etc . .

(Source: www.freedigitalphotos.net)

There appears to be no beginning and if there is no beginning, what then is not or is marketing?

It is my belief that marketing is not advertising, it is not placement, it is not promotion i.e. any gimmicks that induces consumers to know, test, try the product as we are all given to believe.

The gimmicks in my factual appreciation, are all short term & does little to inject positive influence for the product or brand.Therefore, it is important to tackle the fundamental question of...

“What marketing is NOT?”

marketing compatriots, your views please...

S.L. Liew

About the author: The post above is from one of my contributors Mr. Liew Siew Loong. Mr. Liew has been in the marketing field for the last 40 years dealing in FMCG products to food products and even high fashion. To find out more about of his profile, log on to www.viscreative.com

Update

Dear Friends,

Hi! Its been a while since I've been back to post anything. Been running around to get contributors to the site. So far, I've only found 2 contributors. One who is a marketing consultant which has been in the marketing field for the last 30 years and the other is a retail interior architect.

So I'll be posting their thoughts and their sharing as I endeavour to get more contributors on to my blog.

And for anyone our there who would like to contribute your thoughts and ideas, please feel free to buzz and share with me. We would all like to learn from you! Take care!

A New Beginning...

This title seems to apply more to me than anyone else. This entry represents my first blogging experience and I must say I'm very much excited as well as terrified about the whole process.

Before deciding to embark on this new experience, I actually did some research on blogging and after all that reading... I must say that the most important thing which I picked up was that a blog should discuss a specific topic.



So what this blog is about you ask? This blog will be about all things related to design be it about interior, graphics or even product. My recent trip to Hong Kong has truly inspired me to share my thoughts on design as well as to learn from others about the whole design field.



So I encourage and welcome you; the reader, to comment and even share your thoughts on what I will be talking about. I have always lived with the philosophy that we can learn so much from each other and that 2 or more heads are always better than 1.



So join me on this journey increase and share your thoughts on design and hopefully we'll all benefit more from it.