The point I find rather interesting is that this post is remarkably accurate to what I see as the sunset of mass advertising. In the continuous drive to digitise our lives, company's of the future will probably not be willing to spend so easily on advertising which is unmeasurable (i.e. billboards, newspapers, etc).
I believe that companies of the future will want to know exactly where their advertising spend is going to as well as how well it is working. Thus arbitrary figures such as "we reach 1 million people" will no longer cut it!
Companies want to know exactly how many people are receiving / reading / seeing their advertisements as well as how effective are the promotions which they are running.
So I see an end it sight, question is do the owners of traditional media see it coming?
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