The Genuine Sushi Restaurant???

Was wondering around yesterday at 1Utama shopping mall and came across this advertising panel which lets shoppers know a new outlet is about to come up... Here it is...


While looking at it, a thought occurred to me. How can a business, any business for that matter claim to be "THE genuine sushi restaurant".

From a marketing viewpoint, trying to create such a brand identity maybe difficult to defend. How does one justify being THE genuine sushi restaurant? What is going to be so genuine about this restaurant that makes it different from other kaiten sushi restaurants such as Sushi King or Genki Sushi?

Brands such as Sushi King and Genki Sushi also use conveyor belts or better known as "Kaiten Sushi". Maybe then Sushi King could come out claiming to be the 1st quick service Sushi Bar in Malaysia? This is an example of an easier to defend marketing position because they have been in Malaysia since 1995.

Something for Sushi Zanmai to re-consider??

Something's wrong with this bunting...

Recently I was at the Pavilion in KL. An amazingly designed place but slightly confusing to walk around. I always seem to get lost??? maybe my internal compass is out of whack!

Anyways, as I was touring the food court section, I came across a J.Co Donut outlet. I'm always amazed at the line of people awaiting to purchase their donuts. I think there's definitely something here to take away from how J.Co brings people to their outlet...

However, the point of this post is beyond words, only pictures are adequate.... something is definitely wrong with this bunting... Can you tell???





if you didn't catch it... here's a close up...




I'm sure what they actually wanted to say was...




I must say, it this was a joke it was a damn good one... If not, I'm sorry but someone needs to give the copywriter a kick in the *&&!!!


Moral of the story: Always! Always! Always! go through your communication material going to print.

Point of Sale Material

Hey there, was having lunch the other day and saw this little Advert (i.e. table talk) on the table which caught my eye. It was for some sort of health drink but after reading it through, something really got me confused... Take a look



Now besides the obvious health benefits of this drink, would it be "fermented from 10 fruits & 2 types of vegetables" or would the statement be "fermented from 102 types of fruits & vegetables".

Now I'm gonna go out on a limb here and state that the correct phrase should be "fermented from 10 fruits & 2 types of vegetables". Thus without soiling (no pun intended) their design, wouldn't this advert cause less confusion if it looked like this.


My my, what happened here?? Perhaps the designer should have run this design through a copywriter before going to print with this....